Developed in partnership between the Deutsch Family and Les Vins Georges Dubuf in response to a consumer need among young adults for a fun and approachable, yet stylish and sophisticated brand that reflects their social networking style and reinforces the feeling of being ‘at the center of it all.
One of the fastest growing and most highly-ranked brands (by volume)
in its category.
HobNobs name implies getting together, socializing, and even the clinking of glasses, drinking together.
A New World style of winemaking that offers deeply cofactsd, fruit forward, plush mouthfeel,
with good aromatics and fine oak nuances.
5 popular varietals Pinot Noir, Chardonnay, Merlot, Shiraz and Cabernet Sauvignon.
Bottled under screwcap
Eye catching packaging, color coordinated by varietal strongly resonates with younger, more visually oriented wine buyers and consumers.
HobNob wines are approachable, inspirational, contemporary, sophisticated yet casual, fun and clever.
HobNobs digital hub on facebook (facebook.com/hobnobwines) is a popular, interactive social networking site for HobNobs customer base of in-the-know Millennials.